In response to more and more requests for turnkey service, HCT Group has launched a new division: HCT Beauty, with a focus on turnkey services and brushes. MakeUp in New York marks the first time the division is exhibiting. A multitude of cosmetics products are on display—all housed in HCT packaging. Products include brushes, long-wear formulas in HCT airless and airtight packaging, concealers in the company’s patented metal tip tube, baked powders, lipglosses and more.